As a part of Entrepreneur journey I love to keep reading lot many stuff online, this will help us to gain information what is going on in market. Being an Internet Marketing Consultant, it’s best way to keep updated. As seems that Indian E-Commerce Market is growing at rapid speed and many new players are jumping in, many are start getting funding too. Even Google India offering free Website for SME that shows Online Market is getting hotter.
When I read that one site called BeStylish is come up with exclusive shoe store online and also got funded by Mangrove Capital Partners, then I feel I should check this site. During the time BeSylish started coming with TV commercials to gain more eyeballs as well visitors. (Check Video) After watching that TV Add I felt they are really serious for business and I should purchase shoe from then when ever I am planning.
Finally the day come when I feel I will order sports shoe from BeStylish. I visited site and I love specially their search facility it’s really user friendly. I have two option to go with but I fix up one Nike Shoe which was/is worth of 2995 and It was listed at 1299 after discount. I felt that this is really good discount and as they have few size left they want to clear the stock.
After thinking while I place an order and pop out my Credit Cart from pocket to pay it online. Before feeling information I just checked cart and I got shocked that they are asking me full money. i.e. 2995. As being active on Twitter and Social Media abdicated, I just tweeted them that BeSylish is not working proper and I am not able to purchase the shoe. It was on 2nd November.
I want to be stylish via @BeStylish_com but It really sucks. Showing cost 1299 & while checkout asking 2995. #IndiaEcommerce. – My Tweet to BeStylish
I was waiting for their response and feel like that I will get response in few hours. But I got reply from then on 2nd day evening. They admit they are having problem with the site and they will solve that.
@jaydipparikh -hey! sorry but this was due to a technical error at our end.. someone at beStylish is rectifying this as we tweet
– BeSylish reply me on 2nd day evening
– I felt that shocking. If you are getting millions of dollars for establishment of you brand then you should focus more on CORE things not on TV commercials or any other marketing medium.
BeSylish Review
- I like the search feature of the site, it is really user friendly.
- They might be failed on technology part, as I mention earlier they can spend few million on TV Ads but they can’t make error proof store.
- They again failed on Customer care (at least on Twitter) to response me.
- Well ! I forgot to mention but still that Nike shoe is not showing on stock.
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- Their technical team might not be strong as they disable that product not able to rectify problem.
Well do you think there are more then require funding for E-Commerce startups and this might be ecommerce bubble ? Share your experience for ecommerce as well.
